THREE GENERATIONS OF EXCELLENCE
From a small garage in Jodhpur to a pan-India lubricant manufacturer. This is the story of passion, knowledge, and unwavering commitment to quality.
THE MAXX-LUBE STORY
The Beginning
Mr. Tulsa Ram opened his garage in Jodhpur, Rajasthan. Working hands-on with vehicles every day, he understood what engines truly needed — not from textbooks, but from experience.
The Leap
Seeing an opportunity to serve more mechanics like himself, Mr. Tulsa Ram founded Vinayak Sales Corporation, transitioning from garage owner to wholesale distributor of automotive products.
The New Generation
Mr. Manish Patel, grandson of Mr. Tulsa Ram and a civil engineer by training, joined the family business. His intellectual curiosity led him to master the science of lubricants, tribology, and chemical formulations.
Pan-India Manufacturer
Three generations later, MAXX-LUBE has grown from a single garage to 6 locations, 32 distributors, and 50+ products. We honor our roots while racing toward a global future with export plans for 2026.
Our Mission
To empower every mechanic and workshop across India with reliable, high-performance lubricants at honest prices — because the people who keep our vehicles running deserve products they can trust.
Our Vision
To become India's most trusted lubricant brand among mechanics and workshops, expanding globally while staying true to our roots: quality without compromise, value without shortcuts.
WHAT SETS US APART
Manufacturer, Not Trader
We formulate and manufacture our own products
Three Generations
Family legacy since 1980
R&D Expertise
Collaboration with top engineers and professors
Pan-India Presence
6 strategic locations across India
MAXX Club App
Industry-first mechanic rewards program
White Label Services
Full formulation-to-packaging capabilities
Certified Quality
ISO, BIS, API certified formulations
High Reorder Rate
Proven trust from mechanics nationwide
Export Ready
International expansion launching 2026
OUR CERTIFICATIONS
ISO 9001:2015
Quality Management
ISO 14001:2015
Environmental Management
ISO 45001:2018
Occupational Health & Safety
BIS (ISI Mark)
Bureau of Indian Standards
LMPC
Legal Metrology Certification
API / ILS
International Standards
OUR LOCATIONS
Headquarters
Mumbai
Maharashtra
Distribution CenterDelhi
Delhi NCR
Distribution CenterChennai
Tamil Nadu
Distribution CenterPune
Maharashtra
Distribution CenterAhmedabad
Gujarat
Distribution CenterREADY TO PARTNER WITH US?
Join our growing network of distributors and bring MAXX-LUBE to your region.